You can get an entire house for the price of a studio apartment in a large city, and with more mom-and-pop outfits than big corporate chains, the price of consumer goods are often lower, too. Not to mention small towns tend to have low property taxes.
Less Traffic and Pollution. With fewer residents and towns you can drive across from end-to-end in 15 minutes, commuting is a cinch. You’ll save time and gas money, and if you’re a runner or biker, you’ll enjoy not having to jostle for space among heavy traffic.

Another side effect of less cars on the road is overall cleaner air, which is great because people in small towns love to enjoy the outdoors. (It’s part of that slower pace of living.)
Residential development within a town center can achieve premium rents and sale prices above market rates and attract residents from well beyond the traditional residential market areas due to the synergy created by the retail and entertainment uses.